I was excited when I first heard about the Neimans and Target collaboration. I was thinking that it was going to be as exciting as the Missoni collection that debuted last fall and crashed their website. The Missoni line featured their signature style but at high end Target prices. Most pieces were under $40 and looked great. Of course there was some wacky things like a $400 bike, but most things were budget friendly and totally usable.
The Neiman Marcus collection at Target will be officially available for sale Saturday, December 1, 2012. It has been hyped up a lot, even creating spots on my favorite TV show Revenge. The main marketing message is that you can get items from these exclusive Neiman designers at Target. Maybe this is great for people that don’t live within a decent area of a Neimans, but considering there’s one within 20 minutes of me, its not that much of a draw.