Tag Archives: Facebook

Time (line) is Almost Here

12 Mar

Many people are dreading the timeline feature on Facebook, but most marketers are looking forward to its roll out. There isn’t much longer to wait, timelines will be activated for all Facebook brand pages on March 30, 2012. So ready or not, it’s coming to your page. How will this affect your company’s page and how will this be different from the current brand pages? Be ready for the timeline activation so that it will truly represent your brand. In fact, Facebook is giving you the opportunity to play with your timeline and view it before you publish it live.

I believe that the Facebook Timeline may be a social media marketers dream. The timeline feature allows brands to highlight important moments in the company history. Pictures will also be much more prominent on the pages. Since Facebook has more pictures uploaded to its site than any other website, this is a great way to feature images with the brand.

Here are some tips and tricks so that your brand page is ready for March 30th:

  • Choose your cover photo and logo – Gone are the long images that you could use for a profile image. With timeline you can really brand yourself and show off at the same time. However, there are some rules with the cover photo:
    • The cover photo is large and will stretch across the page. It’s best to size your cover photo to 851 px by 315 px.  Anything smaller will be stretched.
    • It’s best to use your logo as the profile image. The size for the profile picture is 125 x 125 pixels.
    • Facebook wants the cover photo to be visual and does not want you to include the following
      • Calls to action, for example “Get it Now” or “Tell Your Friends”
      • You can’t ask users to Like or Share your page
      • No contact information, including your website, phone number, email or twitter handle, all of this information can be included on your “About” page
      • Prices or purchasing information such as “40% off” or “Download it on thiswebsite.com”
      • You can not encourage other users to download your cover photo
      • Photo cannot infringe on copyrights, it is best to use an image that represents your company and a photo that is owned by your organization
  • Wall is Home – When Timeline is activated on your page, the default landing page will be your wall. This is why your cover photo is important, this will be the first thing your fans see. 
    • Fans posts are no longer prominent. If you have one of those fans that constantly posting on your wall and pushing your brand posts down, this is perfect. Now all posts by others are featured in one box on the right hand side.
    • Keep important information at the top of your page by pinning it to the top of your page. The post will stay at the top of the page for seven days or until you remove it. You can also re-pin the post to the top after seven days. To pin the post, go all the way to the right of the post where is says “Edit or Remove” and select “Pin to Top.”
    • Highlighting a post, the start located next to “Edit or Remove” is best for pictures. The highlighted post will spread across the entire page and appear more prominently that other posts.
    • Frea
  • Tabs are gone – All of your Apps that you have featured on the left side of your page will now be located under your cover photo.
    • Only four applications can be featured at a time and one of those will be your photos. So really there are only three apps that you can choose to be shown at all times. Choose the apps/pages that you most want your fans to visit.
    • There is a more button that will feature all of your applications and there is the ability to rearrange the apps.
    • Events, notes and number of likes are some of the apps that can be featured. Decide if you use these features most often or if you use other applications. For example, feature events if you host a lot of events.
    • All of your apps from your current page will be in your app toolbar.
  • Mark your timeline– This may be one of the best features of the new roll out.
    • Under status update, select “Milestone” and type in the date, notes and and a picture or video.
    • Mark all of the important dates in your brands history, from launch/opening to new developments and any other milestones you would like to be featured.
    • Milestone events will be located on the timeline on the right side of the page. The milestone will appear when someone clicks on the year of that event. Now your fans will be able to see the history of your brand.

There are many more features for the new Facebook timeline, but this should be a great way to get you prepared before your page is automatically switched over.

Links to check out:

We Have a Facebook Page?

24 Jul

There are several companies, organizations and even people that may not know they have a Facebook or Twitter account. For those that are aware of social media being done on their behalf, do you really know who is controlling the page and what they are saying to your customers?

I believe that social media pages can be a good way to get to know your customers, raise brand awareness and increase sales. However be sure to follow these rules when creating any social media account (Facebook, Twitter, MySpace, etc.):

  1. Know who controls the accounts. Be sure that you know who set up the page. Make sure that  they are following your companies mission and goals.
  2. Create a Facebook Page. Pages are much better than a group or friend. A page is something you like, but a group is something you must join. Also the advantage of a page is that comments are coming from the company. On a group page, comments come from the people in the group. So an individuals profile picture shows, instead of your company logo.
  3. Be an administrator. Make sure that more than one person has administrative rights and passwords to your social media pages. If the person that set up your accounts leaves the organization, they may shut down your pages, disparage your company or just leave it with no updates.
  4. Check on your pages. You may be a busy business owner, but make sure that you take time to see what is being said on your pages. You need to make sure that the person is promoting your company in a positive light
  5. Always be social. No one likes to be bombarded by sales messages. It’s almost like having spam in your Facebook or Twitter feed. Talk to your customers, see what they like or dislike. Have a contest or post some pictures of an event. Just do things to keep your customers engaged. It’s best to come up with a plan or have someone (like me!) create a social media plan for you.
  6. Create an account anyway. Even if you don’t have plans to enter the social media field anytime soon, be sure to claim your name early. It’s disappointing to find out that the name you want is already taken. Or even worse, to find out that someone has claimed it to say bad things about you.
  7. Check what’s being said. Search social media sites regularly to see what people are saying. Although Comcast has been given high remarks on their responsive social media, you will find that almost the same number of people like the “I hate Comcast” page as the official “Comcast” page. This may be a way to address problems before they get too far. Remember that an unsatisfied customer tells six people, while a satisfied one may tell one.

The reason I say these things is because of an experience I had with one of my favorite local sandwich shops. I was on Facebook one night when the sandwich shop sent me an instant message (this is not possible if it is a fan page). The guy running the page then proceeded to hit on me, though it may have been flattering, it gave me a weird feeling about the people that may be working for this company. I also second guess going in there now, because what if the creepy guy recognizes me? So those are my social media rules. I have created, managed and developed plans for several companies and individuals.