Many people are dreading the timeline feature on Facebook, but most marketers are looking forward to its roll out. There isn’t much longer to wait, timelines will be activated for all Facebook brand pages on March 30, 2012. So ready or not, it’s coming to your page. How will this affect your company’s page and how will this be different from the current brand pages? Be ready for the timeline activation so that it will truly represent your brand. In fact, Facebook is giving you the opportunity to play with your timeline and view it before you publish it live.
I believe that the Facebook Timeline may be a social media marketers dream. The timeline feature allows brands to highlight important moments in the company history. Pictures will also be much more prominent on the pages. Since Facebook has more pictures uploaded to its site than any other website, this is a great way to feature images with the brand.
Here are some tips and tricks so that your brand page is ready for March 30th:
- Choose your cover photo and logo – Gone are the long images that you could use for a profile image. With timeline you can really brand yourself and show off at the same time. However, there are some rules with the cover photo:
- The cover photo is large and will stretch across the page. It’s best to size your cover photo to 851 px by 315 px. Anything smaller will be stretched.
- It’s best to use your logo as the profile image. The size for the profile picture is 125 x 125 pixels.
- Facebook wants the cover photo to be visual and does not want you to include the following
- Calls to action, for example “Get it Now” or “Tell Your Friends”
- You can’t ask users to Like or Share your page
- No contact information, including your website, phone number, email or twitter handle, all of this information can be included on your “About” page
- Prices or purchasing information such as “40% off” or “Download it on thiswebsite.com”
- You can not encourage other users to download your cover photo
- Photo cannot infringe on copyrights, it is best to use an image that represents your company and a photo that is owned by your organization
- Wall is Home – When Timeline is activated on your page, the default landing page will be your wall. This is why your cover photo is important, this will be the first thing your fans see.
- Fans posts are no longer prominent. If you have one of those fans that constantly posting on your wall and pushing your brand posts down, this is perfect. Now all posts by others are featured in one box on the right hand side.
- Keep important information at the top of your page by pinning it to the top of your page. The post will stay at the top of the page for seven days or until you remove it. You can also re-pin the post to the top after seven days. To pin the post, go all the way to the right of the post where is says “Edit or Remove” and select “Pin to Top.”
- Highlighting a post, the start located next to “Edit or Remove” is best for pictures. The highlighted post will spread across the entire page and appear more prominently that other posts.
- Tabs are gone – All of your Apps that you have featured on the left side of your page will now be located under your cover photo.
- Only four applications can be featured at a time and one of those will be your photos. So really there are only three apps that you can choose to be shown at all times. Choose the apps/pages that you most want your fans to visit.
- There is a more button that will feature all of your applications and there is the ability to rearrange the apps.
- Events, notes and number of likes are some of the apps that can be featured. Decide if you use these features most often or if you use other applications. For example, feature events if you host a lot of events.
- All of your apps from your current page will be in your app toolbar.
- Mark your timeline– This may be one of the best features of the new roll out.
- Under status update, select “Milestone” and type in the date, notes and and a picture or video.
- Mark all of the important dates in your brands history, from launch/opening to new developments and any other milestones you would like to be featured.
- Milestone events will be located on the timeline on the right side of the page. The milestone will appear when someone clicks on the year of that event. Now your fans will be able to see the history of your brand.
There are many more features for the new Facebook timeline, but this should be a great way to get you prepared before your page is automatically switched over.
Links to check out: